TikTok unveils changes to meet tough new EU rules
The Hindu
TikTok announced changes including allowing European users to turn off the addictive feature that shows content based on interests.
Video-sharing platform TikTok announced Friday changes to meet strict EU rules including allowing European users to turn off the addictive feature that shows content based on their interests.
Under the new rules, internet giants will be forced to take stronger action on data privacy, child protection, disinformation and hate speech.
The web's 19 biggest players including TikTok as well as Amazon, Apple, Google, Meta and Microsoft, have until August 28 to comply, otherwise they face hefty fines.
The European commissioner overseeing the digital market, Thierry Breton, warned TikTok last month to accelerate its adoption of the new standards.
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Heeding that warning, TikTok said it would allow users in Europe "to turn off personalisation", referring to the "For You" feed that keeps people watching videos with recommended content based on their personal interests.
European users can instead get popular videos from the places where they live and around the world, TikTok said in a statement.
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