Aavin steps up campaign to boost sale of milk through monthly card
The Hindu
Consumers save ₹60 a month for one litre standardised milk bought daily
Aavin, aiming to expand its customer base, has embarked on a campaign to educate public about advantages of the monthly milk card. Banners have been placed at several parlours and social media campaign has been stepped up.
Those buying milk through monthly consumer cards stand to save ₹3 a litre and ₹2 a litre on toned milk (blue packet) and standarised milk (green magic) respectively. This would translate to a saving of ₹90 or ₹60 a month and all it requires is a valid ID proof, not necessarily Aadhaar card, said an official.
The Tamil Nadu Cooperative Milk Producers Federation, which owns Aavin brand, recently launched a facility where people can apply for fresh cards online on its website. “Not just via the website, people can buy cards at all our hi-tech parlours. This will be apart from the facility to buy new cards or renew existing cards at zonal offices, which is the usual practice,” said another official.
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