Watch: The story of India’s booming toy industry

India’s toy industry is minuscule. Yet, it figures prominently in the policy discourse — be it the bygone era of the “permit license raj”, or the ongoing ‘Make in India’ regime.

Nearly a decade ago, the ‘Made in China’ toys were ruling the Indian market. In the financial year 2011-12, India was importing toys worth US$422.79 million while exporting less than half of this amount. 

Yet in just little over a decade, exports at US$523.24 million have not just equalled but overtaken imports at US$517.71 million, registering tremendous growth. But how did this great Indian toy renaissance take place?

Reporting, production and voiceover: Aniket Singh Chauhan