Malayalam film ‘2018’ records second-best performance in Bengaluru after home turf Kerala

“Things were very bad,” says Archana Rithin, a Bengaluru resident, remembering the 2018 floods that killed around 500 people across 14 districts in Kerala. 2018, a Malayalam film on the state’s worst-ever disaster is winning hearts across the globe.

“Things were very bad,” says Archana Rithin, a Bengaluru resident, remembering the 2018 floods that killed around 500 people across 14 districts in Kerala. 2018, a Malayalam film on the state’s worst-ever disaster is winning hearts across the globe.

The well-crafted film has achieved the feat of being the third Malayalam film ever to enter the 100-crore club. It’s breathing on the neck of the industry’s top two grossing films, Lucifer (175 crore) and Pulimurugan (152 crore). 

In India, after its home turf (Kerala), the film has performed the best in Bengaluru, considered the second home for Keralites. 2018 is the most successful Malayalam film ever in Karnataka, with Bengaluru contributing the maximum to the film’s ₹5 crore collection at the state’s box office. Around 15 lakh Malayalees reside in the city. During the floods, it was a nightmarish period for many in Bengaluru. They prayed for the safety of their loved ones, who were fighting for survival back home in Kerala.

Ms. Rithin reveals how her family was concerned about her father-in-law. “My husband’s father was alone in Pathanamthitta when the floods began. We were busy in Bengaluru running a start-up. Initially, we weren’t able to gauge the intensity of the situation. We panicked after we learnt about the worsening developments in Kerala. We couldn’t reach out to his father due to network issues. We requested one of his neighbours to help him,” she says.

After a quiet start in Bengaluru, with just 22 shows in the first week, 2018 grew big on word-of-mouth publicity to get a whopping 160 shows in the city in the second week. 

The relatability factor and the message of unity make 2018 the ‘real Kerala story’, says Reji Kumar, an IT professional and general secretary of Bengaluru’s Kerala Samajam, which has 5000 Malayali families part of it.

“People in Kerala had this reputation of being selfish about their property. But the floods broke the caste and religion barriers and made people come together to face a calamity. The film shows the real Kerala unlike the other film,” says Mr. Kumar, indicating his displeasure at the controversial Bollywood film The Kerala Story, which shows women in Kerala coerced into converting to Islam and then recruited by the terrorist organisation ISIS.