Watch out for these fashion trends in 2024

Here’s what to add and subtract from your wardrobe for a stylish year ahead

Someone once said, “Style is nothing but a reflection of the collective vanity of the times.” I think it was uttered yesterday, and the bearer of this epiphany was none other than me. Either way, I thought it would make for a weighty phrase to start the annual trend of sifting through what worked and what did not.

Smartwatches: Purist as I am and much prefer old school timepieces to anything on my wrist with an LED screen, funnily enough, smartwatches are not losing out to tradition. The newest kid in town are smart rings — sleeker, inconspicuous, and a world of data which can be even more precise than anything smartwatches can register. It is so tempting an idea that even I am considering one! And why not, if I can wear a lovely manual-winding movement to suit my mood and still be clocking all my body metrics in real time without looking like a dork – that is a win-win.

Purple: The colour of frustration, if it could be plotted on a spectrum, dominated last year, from runways to wrists to hairdos. Great shock value but hardly a team player, it is time that it was retired.

Big logos: This trend was already on its way out, and the rise of quiet luxury has further ascertained its departure from the discerning circles. Big logos made a point when they emerged as a trend a few years back, as the logos that carried this movement forward and higher came from the streets. Gradually, as these brands came to be seen as luxury themselves, the very rebellious point they were trying to make stood inherently defeated. So it only makes sense to replace them, either with a new underdog, or else to simply do away with the dichotomy of Bohemian Bourgeois-ism and unashamedly embrace luxury.

Sneakers: The loud ones, the ones which looked bigger than an elephant’s footprint, the ones which had straps and buckles like some medieval sex contraption, time to shelve them.

Colour: Whether you care about saving the planet or not, earthy shades are in and brown (aka mocha) and green stand to become the go-to shades in the coming year. Both can be noticeably bright and yet ubiquitously soothing, going from light and breezy to warmly cloaking. So, whatever you buy, make it brown, or green.

Brand: While brands like Brunello Cuccinelli, Brioni and Loro Piana (not necessarily in that order), will be on top of many lists, there will be a few hundred other lesser-known brands, all who have been toiling away making some grade-A ware all this while. The coming year, for me, will be about discovering artisanal brands and growing my collection of accoutrements and articles that have some retention value.