Bajaj Finance, Bharti Airtel join hands to create digital platforms for financial services

Bajaj Finance and Bharti Airtel partner to create digital financial platform for seamless customer experience and product penetration.

Non-Banking Financial Company (NBFC) firm Bajaj Finance and Bharti Airtel on Monday (January 20, 2025) announced a strategic partnership to create a digital platform for financial services.

“The one-of-a-kind partnership brings together Airtel’s customer base of 370 million, about 12 lakh strong distribution network and Bajaj Finance’s diversified suite of 27 product lines, and distribution heft of 5,000 more branches and 70,000 field agents,” a joint statement said.

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“Airtel will initially offer Bajaj Finance’s retail financial products on its Airtel Thanks App for seamless and secure customer experience, and later through its nationwide network of stores,” it said.

“The combined strength of the companies’ digital assets will enable Airtel and Bajaj Finance to significantly deepen penetration of financial products and services,” it said.

Gopal Vittal, vice-chairman and MD, Bharti Airtel, said, "today, we are trusted by more than one million customers and our vision is to make Airtel Finance a one-stop shop for all the financial needs of our customers."

“India’s digital ecosystem has been at the heart of data-driven credit underwriting and financial inclusion and the partnership with Airtel not only leverages India’s digital infrastructure for inclusive growth but also brings together the expertise and reach of two of India’s leading and most-trusted brands,” Bajaj Finance MD Rajeev Jain said.