Aavin hikes its ghee price by ₹50 a litre, justifies decision
The Hindu
The price is either on a par with or lower than that of its competitors. The increase has been effected after the market and the prices of the competitors were studied, says an official
The Tamil Nadu Cooperative Milk Producers’ Federation has hiked the price of one litre jar of ghee by ₹50. On Friday, the price of one litre of ghee rose to ₹630 from ₹580.
The increase has been effected after the market and the prices of the competitors were studied, says a senior official of the Federation, popularly known as Aavin after its brand of products, justifying the decision.
“We have brought the price of our ghee on a par with that of Nandini [the brand name of products of Karnataka Cooperative Milk Producers’ Federation Limited],” the official points out.
The official says the price of one litre of ghee being sold by many private dairies ranges from ₹760 to ₹850.
Even the ghee from a couple of other cooperative dairies is priced higher than the Aavin product.
The Federation has also put up the prices of the other variants of ghee. A 15-kg tin costs ₹10,725, up from ₹ 9,680, and one litre of premium ghee is now sold at ₹680 against ₹630 earlier.
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