Vivo leads Q4 2024 India smartphone market, Apple breaks into top five brands

Vivo has claimed the top spot in the Indian smartphone market with 18% share during the Q4, 2024, followed by Xiaomi at 15.2% and Samsung with 15.1%

Vivo has claimed the top spot in the Indian smartphone market with 18% share during the Q4, 2024, followed by Xiaomi at 15.2% and Samsung with 15.1%. Oppo stood fourth with 11.4% while Apple, for the first time ever, came into top five with 11% market share in the quarter, and a handsome 72% year-over-year (YoY) growth. These figures were shared by the CyberMedia Research (CMR) on Tuesday (February 4, 2025).

Samsung also witnessed a 27% YoY decline in the affordable segment during the quarter.

Apple’ market share in between ₹50,000 to ₹1 lakh segment increased by 82% YoY, while in the above ₹1 lakh category, it surged by 32% YoY, the research firm noted.

In the CY2024, Xiaomi emerged as the leading smartphone brand with 18% share, followed by Samsung (16.9%) and Vivo (16.7%).

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Vivo also led the 5G smartphone segment with a 19% market share, closely followed by Samsung with an 18% market share. In the premium 5G smartphone segment, above ₹25,000, Samsung had 28% share, Apple got 25% and Vivo achieved 15%.

However, India’s premium smartphone segment (₹25,000 to ₹50,000) continued its double-digit growth. Similarly, the ₹50,000 to ₹1 lakh and above ₹1 lakh posted 10% and 25% growth, respectively.