Union Minister Murugan bats for India's tech prowess at Cannes
The Hindu
He expresses happiness at Indian start-ups pitching their expertise in audio-visual sector
India has the biggest talent pool in the audio-visual sector, including artificial intelligence and virtual reality, Union Minister L. Murugan said on Sunday and urged global filmmakers to explore the country's lucrative movie market.
Speaking at the Cannes Next, a business event on the sidelines of the Cannes Film Festival in France, Mr. Murugan pitched India as a great land of story-tellers with the biggest pool of technical and software talent, which play a crucial role in movie making.
"Audio-visual is the area where technology marries art,” he said, expressing happiness that five Indian start-ups were pitching their expertise in dubbing, automated solutions for lip-synchronisation and gaming at the event.
Prithvi Jain, the co-founder and CEO of VerboLabs, a sub-titling service in major languages of the world, made a pitch before entertainment industry representatives at the Cannes Next.
Jyoti Joshi, co-founder of Kroop AI, said her start-up specialised in generating high-quality videos with just audio or text as input, which enables clients to reach customers with hyper personalised videos created using artificial intelligence.
Roots Video, a streaming platform for under-represented Indian languages, and Gamitronics, which specialises in building electronic toys and enterprise robots, also pitched their skills at the business event.
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