LA Times adds AI-generated counterpoints to opinion pieces

Critics say the LA Times appears directionless, while it still paints itself as a national title with a West Coast perspective.

The Los Angeles Times said Monday it was adding AI-generated counter-arguments to opinion pieces to help readers grasp differing points of view.

The move comes as the Times struggles with plunging readership and heavy financial losses that have led to heavy job cuts.

It also comes as some media owners seek greater control over their outlets' coverage as President Donald Trump's administration turns the screws on what it sees as unfavorable reporting.

In a letter to readers, owner Patrick Soon-Shiong said every article containing any kind of opinion would now be labelled "Voices," to "ensure readers can readily distinguish" it from news reporting.

"Voices is not strictly limited to Opinion section content," Soon-Shiong wrote.

"It also includes news commentary, criticism, reviews, and more. If a piece takes a stance or is written from a personal perspective, it may be labeled Voices."

Computer-generated "Insights" will be appended to some of that content, identifying where on the political spectrum the view sits, he said.