Google defends Digital Markets Act changes, cites complex trade-offs
The Hindu
Alphabet’s Google on Thursday will seek to fend off criticism about changes to its core services mandated by landmark EU tech rules.
Alphabet's Google on Thursday will seek to fend off criticism about changes to its core services mandated by landmark EU tech rules, according to a copy of a senior Google executive's speech seen by Reuters.
Oliver Bethell, a lawyer who leads Google's EMEA competition team, will tell regulators and rivals that balancing the various interests has required the tech company to make complex trade-offs, according to the document.
Under the Digital Markets Act (DMA), which kicked in on March 7, users can remove any Google pre-installed software or app if they want while Google will need their consent to use their data across its various services or for personalised ads.
Google is not allowed to favour its services or products over rivals on its platform.
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The DMA aims to rein in Big Tech’s power, ensure a level playing field for smaller rivals and give users more choices. The Act designates companies that control access to their platforms, such as Google, as a gatekeeper.
Rivals ranging from comparison shopping sites to hotels, airlines and restaurants have said the changes made by Google do not comply with the DMA and have urged the European Commission to act. Some rivals have complained that Google's search traffic results are even worse than prior to the changes.
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