Catering to customer requirements

What does a Consumer Insights Analyst do? What are the skill sets required for this field?

Customers are the heart of any organisation. Therefore, companies need to analyse customer preferences, requirements, and behaviour and gather data on the same. With each enterprise having several customers, there would naturally be vast amounts of customer data to be studied. This is where Consumer Insights Analysts (CIAs) become integral and, in today’s technology-centric world, they need to be digitally savvy to make sense of vast quantities of data collected constantly. The interpretations and findings that the CIAs make will lay the foundation for a business model and allow the enterprise to cater to customer requirements. While the compensation is good, the job involves high stakes and considerable pressure. Companies tend to follow a rigorous interview process to select the right person. CIAs are sought after especially in sectors such as FMCG, BFSI, Technology, etc. However, there are certain aspects to bear in mind while considering a career as a CIA. Let’s take a look at the responsibilities that come with the job and the skills required in this field.