Belvedere: flavoured vodka grows up
The Hindu
Belvedere’s new organic vodkas make good use of plant-based botanicals and natural essences
With gin very much on the upswing globally, vodka too is in the middle of re-inventing itself. One of the key trends is the emergence of botanical vodkas, distinct from flavoured vodkas via their use of plant-based botanicals and natural essences. With that in mind, we engaged with Rodney Williams, president of Belvedere Vodka, that forms part of the LVMH (Louis Vuitton Moet Hennessy) portfolio. Williams tells us about Made with Nature, the platform introduced last year to make the brand even more eco-conscious. And the USDA-certified organic line of vodkas, with naturally-infused flavour combinations — think summer fruit with lemongrass, basil and ginger. Recently introduced in New York City with immersive experiences in greenhouse structures, they underline the premium vodka’s seriousness when it comes to promoting fresh, simple and natural ingredients. Belvedere, Williams reminds us, is made from only Polish rye and purified water. With zero additives, it is certified kosher. More from him:
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