BARC ratings for news channels to resume soon
The Hindu
It was suspended after Mumbai police busted a TRP racket
Ratings by Broadcast Audience Research Council (BARC) for the news channels will resume, after the organisation revised its procedures and protocols. The ratings were suspended after the Mumbai police busted a racket involving a private channel’s efforts to tamper the ratings.
In the spirit of the TRP Committee Report and Telecom Regulatory Authority of India (TRAI’s) recommendation dated 28.04.2020, M/s BARC undertook an extensive overhauling exercise, revisiting its processes, protocols, oversight mechanism and initiated changes in governance structure, etc. The reconstitution of the Board and the Technical Committee to allow for the induction of Independent Members have also been initiated by the BARC. A permanent Oversight Committee has also been formed. The access protocols for data have been revamped and tightened.
BARC has indicated that in view of the changes undertaken by it, they are reaching out to related constituencies to explain the new proposals and are in readiness to actually commence the release as per the new protocols.
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