Sithara Krishnakumar’s band Project Malabaricus comes up with a song and a campaign for the environment

The song ‘Arutharuthu, Arutharuthu’, an anthem for the environment, reminds us to respect and protect Nature and its resources

‘Arutharuthu, Arutharuthu’ sung by Sithara Krishnakumar’s independent music band Project Malabaricus is the latest number from her album Rithu. She calls it an “anthem for the environment”. An earthy, rocking number in praise of the flora, fauna and natural resources that sustain life, the lyrics emphasise what should not be done in order for these natural wonders to be preserved for generations to come. Directed by Sumesh Lal and written by BK Harinarayanan, the song urges listeners not to take Nature for granted and exhorts listeners to respect environment and the elements that sustain us. “For far too long, we have taken Nature’s blessings as a given. Many a time, we were not even really aware that our actions, small though they may be, would have a cumulative effect and harm our only home. Even a chocolate wrapper thrown carelessly should have been avoided. This attitude of ignoring or overlooking the results of our exploitation has to be stopped. Now is the time to stop, think and act. Once in a while, Nature reacts and that reaction, though infrequent, can be extremely destructive. The song reminds us to prevent Nature’s wrath by respecting our resources,” says Sithara.