Nestle and Keurig want you to make iced coffee at home instead of paying a barista. That’s harder than it looks
CNN
Iced coffee just isn’t the same when you make it at home. It quickly waters down, tastes bitter and simply doesn’t emulate what you pay a barista upwards of $8 for.
Iced coffee just isn’t the same when you make it at home. It quickly waters down, tastes bitter and simply doesn’t emulate what you pay a barista upwards of $8 for. But brands like Nestlé and Keurig, who make single-serve espresso machines ubiquitous in many households, are going all in on iced coffees, attempting to draw customers from trendy coffee shops back to their kitchens. This year, Keurig Dr Pepper launched a machine that is dedicated to iced coffee, advertising a drink “as cold as the coffee shops” in three minutes or less for $199. The company flashed new technology, promising flavorful cups that wouldn’t be watered down by melted ice by quick chilling the brewed coffee. Nestle, which owns Nespresso and Nescafé, said it’s developing “complete solutions” for customers that want to make cold coffees in their homes. In May, Nescafé launched in Australia and China an espresso concentrate, which is designed to pour over ice to make a latte or Americano. No “barista skills needed,” it advertised. Also this year, the caffeine conglomerate developed its first Starbucks blend dedicated to ice coffee, new creation modes on some Nespresso machines for iced drinks, a canned cold coffee and a Coffee mate cold foam. But there’s science behind why iced coffee is so much better at coffee shops, and current single-serve espresso machine innovations don’t meet that quality despite their marketing. “The fundamental problem with how these capsule machines brew coffee is that there’s actually less coffee in those pods than are used to brew cold brew and other drinks in cafes,” Christopher Hendon, associate professor of chemistry at the University of Oregon, said to CNN, adding that at-home iced coffees are roughly half the strength of what cafes produce.
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