Moviegoers all ‘Glicked’ about November blockbusters
CNN
Experts say marketing was key to the success of the two movies in their opening weekend.
Hollywood is seeing green this weekend, with “Wicked” leading a big jump at the domestic box office. “Wicked” and “Gladiator II” — which some have called “Glicked” following the success of the 2023 summer blockbusters “Barbie” and “Oppenheimer” — combined to gross an estimated $169.5 million in their domestic debut. “Wicked” is expected to rake in $114 million, while “Gladiator II” will pull in $55.5 million. Marketing was key to the two films’ success in their opening weekend, said Paul Dergarabedian, senior media analyst at Comscore. “Wicked,” which is distributed by Universal Pictures, and “Gladiator II,” which is distributed by Paramount Pictures, have created a cultural moment that has been missed in recent years and could have stood on their own but likely had a boost from the “Glicked” phenomenon, said Dergarabedian. Universal and Paramount did not respond to CNN’s requests for comment. “Wicked” got off to a hot start Friday with $46.48 million across 3,888 theaters and now has the biggest opening weekend for a musical adaptation of a Broadway show, surpassing Disney’s “Into the Woods,” according to Variety. It also grabbed the third spot for the highest grossing opening weekend of 2024.
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