McDonald’s is giving its menu the biggest shakeup in years

McDonald’s is hoping a new value menu will win back customers that have been put off by its higher prices.

McDonald’s is hoping a new value menu will win back customers that have been put off by its higher prices. On Friday, the fast-food chain unveiled the “McValue” menu, a new, budget-friendly category that will roll out at US restaurants on January 7, 2025. The popular $5 meal deal, unveiled earlier this year, will be the centerpiece of it. The menu will also feature a new “Buy One, Add One for $1” option that includes breakfast. McDonald’s is trying to reignite growth after a dismal few quarters. The value perception of the chain has dimmed among its cash-conscious customers because the average price of its menu items has soared around 40% over the past five years, in line with rising costs according to the company. “When it comes to value, we know there’s no one-size-fits-all. We’ve worked closely with our franchisees to create a new platform that will let our customers define value on their own terms,” Joe Erlinger, president of McDonald’s USA, said in a statement. The chain had been making some progress before an E. coli outbreak in October caused sales and traffic to nosedive. McDonald’s announced last week that it’s pumping $100 million into marketing and aid to franchises most heavily affected by the health scare. Also on the McValue menu are more in-app offers, plus local food and drink deals organized by its franchisees.