Facebook to start testing ads in virtual reality headsets
The Hindu
In February last year, Facebook said developers on the platform are seeing “meaningful revenue growth” on the Quest platform, with over 60 titles generating revenue in millions.
(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click to subscribe for free.) Facebook Inc said that it will start testing advertisements in its Oculus virtual reality headsets, a move that could benefit the tech giant that earns over 97% of its revenue from ads. The California-based company will test with a few apps in the beginning, and will make the ads broadly available across the Oculus platform and mobile app after incorporating feedback from developers, Facebook said in a statement. The experiment will begin with ‘Blaston’ from Resolution Games and few other developers that will begin rolling out over the coming weeks.
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