ECB CEO backs ICC's proposed revenue model, says India justified in getting 38% of earnings

India make immense contribution in driving revenues and fuelling the growth of cricket globally and deserve to earn $230 million per year from 2024 to 2027 under ICC’s proposed financial model, feels ECB chief executive officer Richard Gould

India make immense contribution in driving revenues and fuelling the growth of cricket globally and deserve to earn $230 million per year from 2024 to 2027 under ICC's proposed financial model, feels ECB chief executive officer Richard Gould.

According to the new proposed distribution model, the Indian cricket board (BCCI) could earn 38.5% of the $600 million earnings over the next four-year commercial cycle with the ECB ($41.33 million) and Cricket Australia ($37.53 million) being the next highest earners.

The PCB is likely to take home $34.51 million (5.75%), while the rest will be shared by the remaining eight full members.

In total, the 12 full members will get $532.84 million (88.81%) with the remaining $67.16 million (11.19%) going to the associate members out of the $600 million projected pool.

The proposals, which are due to be ratified by the ICC, were criticised as it will only further increase the financial disparity in the game.

However, Gould defended ICC's new allocation model.

"When you see where that value is created, I think it's understandable," Gould said on the latest episode of The Final Word podcast.