Zuckerberg-Musk fight is on: Meta launches 'Twitter Killer' Threads app
The Hindu
Meta’s Mark Zuckerberg is set to deliver a blow to Elon Musk on Wednesday night, as the tech billionaires’ rivalry goes live with the launch of Instagram’s much-anticipated Threads platform, a clone of Twitter.
Meta's Mark Zuckerberg is set to deliver a blow to Elon Musk on Wednesday night, as the tech billionaires' rivalry goes live with the launch of Instagram's much-anticipated Threads platform, a clone of Twitter.
Analysts said investors were salivating over the possibility that Threads' ties to Instagram might give it a built-in user base and advertising apparatus, which could siphon ad dollars from Twitter as its new CEO tries to revive the microblogging company's struggling business.
While Threads is launching as a standalone app, screenshots posted on Apple's App Store showed that users would be able to log in using their Instagram credentials and follow the same accounts, making it an easy addition to existing habits for Instagram's more than 2 billion monthly active users.
"Investors can't help but be a little excited about the prospect that Meta really has a 'Twitter-Killer' poised to launch on the app store," said Danni Hewson, head of financial analysis at investment platform firm AJ Bell.
Meta stocks closed up 3% on Wednesday ahead of the launch, outpacing gains by competitor tech companies as the broader market edged down.
Threads' arrival comes after Mr. Zuckerberg and Mr. Musk have traded barbs for months and even threatened to fight each other in a real-life mixed martial arts cage match in Las Vegas.
The timing is opportune for Meta to deliver a blow, as months of Mr. Musk's chaotic decision-making has roiled Twitter, said Matt Navarra, a social media consultant who has worked with Meta, Google and Pinterest.
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Several principals of government and private schools in Delhi on Tuesday said the Directorate of Education (DoE) circular from a day earlier, directing schools to conduct classes in ‘hybrid’ mode, had caused confusion regarding day-to-day operations as they did not know how many students would return to school from Wednesday and how would teachers instruct in two modes — online and in person — at once. The DoE circular on Monday had also stated that the option to “exercise online mode of education, wherever available, shall vest with the students and their guardians”. Several schoolteachers also expressed confusion regarding the DoE order. A government schoolteacher said he was unsure of how to cope with the resumption of physical classes, given that the order directing government offices to ensure that 50% of the employees work from home is still in place. On Monday, the Commission for Air Quality Management in the National Capital Region and Adjoining Areas (CAQM) had, on the orders of the Supreme Court, directed schools in Delhi-NCR to shift classes to the hybrid mode, following which the DoE had issued the circular. The court had urged the Centre’s pollution watchdog to consider restarting physical classes due to many students missing out on the mid-day meals and lacking the necessary means to attend classes online. The CAQM had, on November 20, asked schools in Delhi-NCR to shift to the online mode of teaching.
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