What the spritz is 'smellmaxxing?' Why so many teen boys smell like a million bucks
CTV
It's a growing trend online: fragrance influencers who rave about the beauty, sexiness and notes of vanilla in perfume have caught the attention of Canadian teenagers who are, in turn, flocking to cologne counters across the country.
It’s a growing trend online: fragrance influencers who rave about the beauty, sexiness and notes of vanilla in perfume have caught the attention of Canadian teenagers who are, in turn, flocking to cologne counters across the country.
They’re not spritzing Axe Bodyspray. Instead, it's Prada, Dolce & Gabbana and Tom Ford.
The brands are expensive, but to Sasha Matteis Ryan, a grade 12 student in Toronto, it’s worth it.
“I spend around probably around $200 per cologne. It depends what size you get obviously,” said Matteis Ryan, who said he owns four colognes. “I think that it's right to smell good in our society. So, I do tend to spend money on colognes.”
For his 19th birthday, Jake Paquin splurged. He bought a 50 milliletre bottle of Hombre Leather by Tom Ford. It cost him $280.
“I think it's going to perform and last long, and I think a lot of the reason I bought it was simply because it was hyped on the internet,” Paquin said.
The high-end fragrance industry is seeing a surge in interest from teenage boys.
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