Airbnb users to play gladiators in Rome's Colosseum, sparking mixed reactions over US$1.5 million deal
CTV
The ancient Roman Colosseum will be the venue of gladiator fights -- albeit staged -- for the first time in two millennia under a US$1.5 million sponsorship deal with Airbnb that aims to promote 'a more conscious tourism.'
The ancient Roman Colosseum will be the venue of gladiator fights -- albeit staged -- for the first time in two millennia under a US$1.5 million sponsorship deal with Airbnb that aims to promote "a more conscious tourism."
But some visitors to the monument Thursday, as well as housing activists, were skeptical about the value of the arrangement, citing ongoing controversies in many cities over the role of short-term rental platforms in fueling overtourism and limiting affordable housing for residents and students.
Under the deal announced by Airbnb and the Colosseum on Wednesday, the sponsorship by the short-term rental giant will cover the renewal of an educational program inside the ancient Roman amphitheater covering the history of the structure and gladiators.
Eight of the platform's users and their plus-ones will be able to participate in faux gladiator fights after the Colosseum's closing time on May 7-8, taking the same underground route used by gladiators in ancient Rome to reach the arena. People can apply for the experience on Nov. 27 at no cost, and the "gladiators" will be chosen by lottery.
The superintendent of the Colosseum Archaeological Park, Alfonsina Russo, told The Associated Press that the deal is in conjunction with the release of Ridley Scott's new film "Gladiators II," which opened in Italy on Thursday.
Russo characterized the sponsorship arrangement as one of the many such deals to help finance projects at the park.
The Italian fashion brand Tod's, for example, has funded a multimillion renovation of the Roman monument, including a cleaning, replacing the locking system of arches with new gates and redoing the subterranean areas.
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The ancient Roman Colosseum will be the venue of gladiator fights -- albeit staged -- for the first time in two millennia under a US$1.5 million sponsorship deal with Airbnb that aims to promote 'a more conscious tourism.'
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