What Is a ‘Comfort Creator’?
The New York Times
Move over, “Friends.” Turn off “The Office.” The new comforting media is streamers.
Among the legions of young people who spend their days watching content creators on Twitch and YouTube, a new honorific is on the rise: the comfort creator.
The term is used by fans to describe the video makers and channels they seek out when they’re in need of familiar content, the kind that is soothing enough to leave on in the background while cooking, or to play while falling asleep.
“People have told me that I’m their comfort creator before, which is like the biggest compliment in the world. And they always kind of say, ‘Oh, I’ll come to your videos when I feel down,’” said Caitlin Galamaga, 24, who posts videos on YouTube and TikTok in which she listens to pop music and talks about her life for more than 160,000 subscribers.
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