Valentine’s Day Fix : Treat your loved one with this trending Dubai chocolate

Indulgent Dubai-made Fix chocolate bars with unique flavors and textures are a viral sensation, loved by fans worldwide.

Chocolates are a staple during Valentine’s day. From chocolate coated strawberries to chocolate bouquets or an indulgent dessert, there are many ways to show your valentine that you love them. 

But when you profess your love with a Fix chocolate bar, it shows that you really love them. But why is that? These chocolate bars from Dubai made with kataifi pastry, pistachio praline and tahini encased in 72% dark chocolate were a viral sensation last year and are hard to get even now. The candy bar with a gooey and crunchy centre is very indulgent and is best enjoyed one cube at a time.  The popular “Can’t get Knafeh of it” bar comes with a vibrant Pollock-style splatter of colours and the other flavours have different vibrant designs.

Fix Dessert Chocolatier, founded by British-Egyptian entrepreneur Sarah Hamouda in 2021 hit the peak of popularity when TikTok influencer Maria Vehera made a viral ASMR video with the Knafeh bar in June 2024. Eight months since, it is still a sought-after dessert bar. 

Sarah recalls how she came up with it. “The idea came to me during my second pregnancy when I had this unstoppable craving for something unique and truly satisfying. Nothing in the usual dessert aisle could quite hit the mark. I wanted chocolate bars that weren’t just chocolate but a full-on experience. I imagined something indulgent, bursting with different textures and flavors that would make every bite unforgettable,” she says.

One of Fix’s USPs is its colourful packaging combined with names like Butter to Be safe than Salty, made with crispy filo pastry, peanut butter, caramel and a hint of cinnamon and Mind your Own Buiscoff — a white chocolate variant with Lotus Biscoffcheesecake also strike a chord with GenZ and Millennial buyers. 

“We’re all about getting creative with new flavours and combinations it’s half the fun! We love playing around with many different ingredient inspirations like dates, karak, and knafeh (because who doesn’t love a little twist on a classic dessert?). But we don’t stop there, we mix it up with some international vibes like pretzels, Biscoff cheesecake or fudgy brownies too. It’s all about keeping things fresh, exciting, and a little unexpected,” Sarah shares.

She also explains what makes the chocolate click. “It’s a combination of a few things, the unique concept, the quality of the ingredients, and the emotional connection people feel with the flavours.”