Two Kerala startups receive funding

The Hindu

Sunday, September 12, 2021 04:52:18 PM UTC

Clootrack and Farmers Fresh Zone raise ₹36 cr. in August

Amid the pandemic- induced crisis, two startups mentored by Kerala Startup Mission (KSUM) have raised ₹36 crore from top-notch funders in the month of August. Startup Clootrack, a real-time customer experience analytics platform, raised ₹30 crore ($4 million) while agritech startup Farmers Fresh Zone raised ₹6 crore. Founded by Shameel Abdulla and Subbakrishna Rao in 2017, Clootrack helps brands understand why customers stay or churn. So far, the company has raised $4.6 million. A pressnote quoting Mr Abdulla said most of the new funding would be leveraged for product development.

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