Trump Picks 'Apprentice' Creator Mark Burnett For Administration Post
HuffPost
The British reality TV mogul has been quiet about his relationship with Donald Trump after once denouncing his 2016 presidential campaign.
President-elect Donald Trump announced Saturday that he wants Mark Burnett, the British television producer who created “The Apprentice,” to serve as special envoy to the United Kingdom in his second term.
“With a distinguished career in television production and business, Mark brings a unique blend of diplomatic acumen and international recognition to this important role,” Trump said of his longtime friend in a statement shared on his Truth Social platform.
“Mark will work to enhance diplomatic relations, focusing on areas of mutual interest, including trade, investment opportunities, and cultural exchanges,” Trump wrote.
“The Apprentice,” of course, was the NBC reality show that launched Trump’s name and brand from the New York regional tabloid scene to national and international fame when its first season debuted in 2004.
Burnett is credited with burnishing the flaws in Trump’s public image by downplaying his various failed business ventures and playing up his real estate holdings, so the network could present him as an icon of American capitalist achievement.