The Halloween Candy You Give Out Reveals How Much You Care About Status
HuffPost
Your stash of treats often says more about you than the trick-or-treaters you're feeding.
Halloween is approaching and it’s time to buy the candy you pass out to trick-or-treaters. But if you want to have the best candy on the block, which kinds do you choose? Turns out, there’s more psychology behind it than you think.
Many stores began stocking Halloween candy back in early September, because Halloween candy is big business: The National Confectioners Association reports that confectionery retail sales for the holiday were $4 billion in 2020, calling the holiday its Super Bowl. In a survey this past summer, it found that 87% of people plan to buy the same amount of candy (or more) than the prior year, up from 80%.
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