Strongly believe in India story, will continue physical expansion despite COVID-19 disruptions: KFC

KFC India had a restaurant count of about 450 and at present it has over 480 restaurants

U.S.-based fast food chain Kentucky Fried Chicken (KFC) will continue to expand its restaurant network in India despite the coronavirus pandemic bringing structural changes in the business, believing the country to be a growth market in the coming years, according to a top company official. KFC India, which opened around 30 new restaurants last year during the peak of the COVID-19-induced disruptions, is looking at adding new outlets this year too as it looks to enhance access of the brand to its consumers. “Our intent is definitely to keep growing the brand. One of our biggest strategic pillars is what we call as access. We have to ensure that access to the brand continues to grow for the consumers, both physical and digital,” said KFC India Managing Director Samir Menon.