'Shock flavors': Why one company makes mac & cheese and pizza ice cream
Fox News
Occasionally, Van Leeuwen Ice Cream releases what it calls a new "shock flavor" of ice cream, like Hidden Valley Ranch, pizza, sour cream or Kraft macaroni and cheese.
"We will only do a shock flavor if we can make it good and distinct. We will not do a shock flavor where it’s just shock in name but taste like vanilla," Van Leeuwen said.
Mark Lang, food marketing expert and Associate Professor of Marketing at the University of Tampa believes that humans are innately drawn to new flavors. "We are variety seeking animals. We constantly are seeking something new and different. It's in our wiring," stated Lang.
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