Rivian is no Tesla. That's exactly what these buyers want
CNN
Today Tesla dominates the world of electric vehicles, selling about two of every three EVs sold in the US. It's worth more than twice as much as any other automaker. Teslas are a status symbol and its CEO, Elon Musk, is a celebrity, with 59 million more Twitter followers than the next most popular automotive CEO.
But there's a portion of the market that wants an electric car and is specifically turned off by Tesla's lineup, its CEO, and in some cases, both. That could prove to be a boon for one of its rivals.
CNN Business interviewed 12 drivers who have pre-orders with Rivian, the US automaker focused on electric trucks and SUVs that's expected to go public later this year. They say a key part of Rivian's appeal is how different it is from Tesla.
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