Ram's new pickup is a fire truck
Fox News
The latest Ram 1500 Built to Serve model salutes America's firefighters.
Ram has previously issued special edition models honoring the five main branches of the U.S. Armed Forces and is now doing the same for first responders, including police and members fo the emergency medical services.
The firefighter-themed truck is being offered in red or black and features Built to Serve badging on the rear fenders and in the cabin.
It's based off of the Big Horn trim and gets cloth and vinyl sport seats with Molle webbing on the back, plus a standard 4x4 Off-Road Group package that includes all-terrain tires, heavy duty shocks, electronic locking rear differential, skid plates, tow hooks and hill descent control.
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