Qatar Travel Mart 2024 discusses innovating the future on day two

Doha, Qatar: The second day of the Qatar Travel Marts 2024 featured engaging conference sessions that highlighted the future of travel and tourism....

Doha, Qatar: The second day of the Qatar Travel Marts 2024 featured engaging conference sessions that highlighted the future of travel and tourism.

One of the main features of yesterday’s session, presided over by Prof. Joanne Schroeder from Vancouver Island University and Chair of the World Leisure Organization, centered on the theme “Innovating the Future: Sustainability, Technology, and Skill Development in Tourism.” Notable sessions included ‘Digital and Smart Tourism,’ where specialists examined the role of AI, IoT, and data-driven solutions in enhancing personalization and fostering sustainability within travel experiences.

Another session, ‘Skills and Education in Tourism,’ featured a panel that underscored the necessity of upskilling and fostering academic-industry collaborations to address the changing demands of the industry.

The topic of ‘Sustainable and Responsible Tourism’ was also discussed, focusing on best practices for safeguarding cultural heritage and encouraging ethical travel. Lastly, the session on ‘Climate Change and Cultural Heritage’ addressed strategies for protecting vulnerable sites and utilizing sustainable tourism for the preservation of cultural assets.

The evening culminated in a reception dinner at the esteemed Raffles Doha, where VIP guests were graciously received alongside key partners and stakeholders of QTM. Among the notable attendees were representatives from Visit Qatar, Katara Hospitality, the World Leisure Organization, the World Tourism Alliance for Cultural Heritage, as well as diplomats from the embassies of Morocco, Korea, and Thailand.