Partnership launched for social media campaigns on climate

Doha: In light of worsening climate impacts around the world and strong public concern about the climate crisis, the United Nations is stepping up engagement of its global audiences, calling on everyone everywhere to turn the recovery from COVID-19 into an opportunity to do things right for the future. 

Driving the effort, the Arab Youth Climate Movement Qatar (AYCMQA) and Futad Advertising have joined hands to use social media engagement and campaigns for individuals in Qatar to learn, engage and take action for a more sustainable future. Communication campaigns play a key role in shaping what people think, feel, and do about climate change, and help shape public agendas at the local, national, and international levels.