LALIGA launches an Arabic account on TikTok

Doha: LALIGA has announced the launch of its official Arabic TikTok account, further solidifying its commitment to connecting with football fans in th...

Doha: LALIGA has announced the launch of its official Arabic TikTok account, further solidifying its commitment to connecting with football fans in the Middle East and North Africa (MENA).

This initiative enhances LALIGA’s strategic partnership with TikTok on both a global and regional scale, providing an engaging digital platform to reach millions of Arab fans in their native language.

This milestone follows LALIGA’s celebration of the 10th anniversary of its MENA office this past June and given the significant engagement of MENA followers on LALIGA’s international TikTok account, where Arabic-focused content has garnered millions of views over the last two seasons, the new account is tailored to meet the growing demand for region-specific content.

Moreover, this is a further step in the LALIGA's successful digital strategy that has made it the most followed football league in the world with over 245 million followers globally on 16 platforms and in 20 different languages.

Maite Ventura, Managing Director of LALIGA in MENA, expressed her enthusiasm for this occasion: “We are delighted to unveil our Arabic TikTok account, a testament to LALIGA’s longstanding commitment to the MENA region. We recognize that our Arab audience deserves high-quality digital content that reflects their enthusiasm for the game. This account brings us closer to our fans than ever before.”