Kerala Kaithari brand launched
The Hindu
Steps being taken to market handwoven products online
Providing a collective identity to handloom products manufactured in the State, the government has launched the Kerala Kaithari brand for handcrafted fabrics.
Chief Minister Pinarayi Vijayan formally launched the logo at a function held here on Monday. He expressed confidence that the brand would popularise hand woven products and ensure greater visibility in markets across the globe.
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