Kerala Film Chamber to tighten norms on film titles, rejects ‘Eesho’ film title

Not yet got any official communication regarding the rejection of the title registration, says the film's producer Arun Narayanan.

The Kerala Film Chamber of Commerce has decided to tighten norms regarding film titles and publicity materials, following recent controversies over titles and posters of some upcoming movies. The Chamber has also rejected the registration application submitted by the producer of the film 'Eesho', directed by Nadrisha, citing the producer's non-renewal of his registration with the Chamber as a reason. After publicity materials of 'Eesho' were released online recently, there was a severe backlash from some religious groups. The Kerala High Court had rejected a petition from the Christian Association for Social Action against certification of the movie. However, the Chamber now seems to be wary of controversies and opposition from religious groups, in deciding to tighten norms regarding film titles. Speaking to The Hindu, Film Chamber Secretary Anil Thomas said that the existing norms say that the title has to be registered with the Chamber before the commencement of shooting of the film, although it is now being flouted.