India focussed on developing content creators' economy: Ashwini Vaishnaw says at IFFI inaugural

India's Information and Broadcasting Minister emphasizes developing content creators' economy and cultural diversity at International Film Festival of India.

Information and Broadcasting Minister Ashwini Vaishnaw on Wednesday said India was focused on developing the content creators' economy, showcasing the country's rich heritage and culture, and diversity of languages and literature.

In his video address at the inaugural event of the International Film Festival of India (IFFI) here, Mr. Vaishnaw said with the addition of technology and development of creators' ecosystem, India can play a major role in the media and entertainment sector globally.

"We in India at this point in time are very much focussed on developing content creators' economy. We have a very vibrant creators' economy where people are coming up with very innovative content showcasing some of the very rich heritage of India, the cuisines of India, the culture of India and the gems of Indian language and literature," he said.

The 55th edition of IFFI began with a glittering opening ceremony at Dr. Shyama Prasad Mukherjee Stadium.

In an article, Mr. Vaishnaw said India's creative economy has emerged as a $30 billion industry, contributing nearly 2.5% of GDP and providing livelihood to eight% of the workforce.

"With a thriving influencer marketing sector valued at ₹3,375 crore, and over 2,00,000 full-time content creators, this industry is a dynamic force driving India’s global aspirations," he said.

Mr. Vaishnaw said more cities such as Guwahati, Kochi and Indore are becoming creative epicentres, fuelling a decentralised creative revolution.