Keep tobacco, alcohol ads out of IPL: Health Ministry
The Hindu
Indian Premier League instructed to ban tobacco and alcohol promotions to protect public health during matches.
The Healthy Ministry has instructed the Indian Premier League to ban all forms of tobacco and alcohol promotions, including surrogate advertisements, during the tournament beginning March 22.
In a letter to IPL chairman Arun Dhumal, Director General of Health Services Atul Goel said cricket players, who are role models to the youth of India, should not be directly or indirectly connected to any form of tobacco or alcohol advertising.
"IPL should strictly implement the regulations banning all forms of tobacco/alcohol advertising, including surrogate advertisements, within the stadium promises where the games and related IPL games/events are held as well as during telecast sessions on national television," Mr. Goel wrote.
"The sale of tobacco/alcohol products in all affiliated events and sports facilities.
"Discourage promotion of sportspersons (including commentators) who directly or indirectly endorse products directly or indirectly linked to alcohol or tobacco," the letter stated.
Majority of the Indian population is glued to television sets when the IPL is on, making the tournament a darling of the advertisers.
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