
India can be among top five Maybach markets globally: Mercedes
The Hindu
India's luxury car market for Maybach vehicles is growing rapidly, with Mercedes aiming to be a top five market globally.
India has the potential to be among the top five markets globally for the Maybach range with demand for high-end luxury vehicles likely to grow steadily in the country, Mercedes-Maybach Head Daniel Lescow said on Tuesday (March 18, 2025).
Mercedes-Benz saw sales of Maybach portfolio increase over 140% year-on-year last year in India at over 500 units.
The luxury carmaker has further enhanced the range in the country by introducing the Maybach SL 680 Monogram Series, priced at ₹4.2 crore (ex-showroom).
Speaking to reporters in Udaipur, Mr. Lescow said that India is a very important market for the brand because of the country's evolved sense of luxury.
"India is already in the top ten markets for Maybach globally and going forward there is a potential to grow even further. In our view India definitely has the potential to grow into the top five markets for Maybach globally," he added.
Currently, markets like China, the U.S. and South Korea lead the sales volume for the brand globally, Mr. Lescow stated.
Terming India as one of the most important markets for the brand, he noted that there is an immense scope for further growth in the country.