I'm A Former Fundamentalist And We’re Approaching Anti-Vaxxers All Wrong
HuffPost
"Before you tell me that the vaccine-hesitant person in your life cannot be reasoned with and that it’s not even worth trying, listen up."
Every day, I read another story about someone who refused to get vaccinated against COVID-19 and later regretted their choice. Or I read about spikes in cases and the “pandemic of the unvaccinated,” which has now become the pandemic for all of us again as mask mandates take effect in my hometown of New Orleans. And every day, I marvel at the way we manage to mismatch our vaccine messaging to the audience for which it is intended. The top-down, doom-and-gloom messaging is not going to make a huge dent in the minds of those who are vaccine-hesitant or downright recalcitrant. Here’s why: Humans are exquisitely gifted at distancing ourselves from bad news. We all know how to implement the defense mechanism of “it can’t happen to me.”
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