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How Can Fresh Perspectives Transform the F&B Industry?Paakashala Diaries Explores the Possibilities with Bangalore’s Food Bloggers, Street Vendors, and Delivery Agents
The Hindu
Discover the vibrant voices shaping India's culinary landscape in Paakashala Diaries, a groundbreaking series hosted by Sihi Kahi Chandru.
Paakashala, one of Karnataka’s biggest and most beloved names, has launched a groundbreaking series, Paakashala Diaries, hosted by the charismatic Sihi Kahi Chandru. This series dives deep into the evolving food industry, uncovering stories of passion, resilience, and innovation. From iconic restaurateurs, food delivery agents, and Paakashala staff to street food vendors, a total of six-episode series celebrates the vibrant voices shaping India’s culinary landscape.
In an exclusive interaction, with Shri KN Vasudeva Adiga - Founder & Managing Director, and Ms. Vyjayanti Adiga- Director - Marketing Associate VP - Operations at Paakashala, a unit of Sri Anantheshwara Foods Pvt Ltd, we discovered the vision behind Paakashala Diaries, the challenges of the food industry, and the impact of this innovative initiative.
Paakashala Diaries was born out of our desire to spotlight the unsung heroes of the food industry. Food has evolved far beyond nourishment—it’s now about culture, connection, and storytelling. We wanted to celebrate the people behind this transformation, whether they’re street food vendors, bloggers, or restaurant icons like P Chandrashekhar Rao of Rao Ideal Solutions Pvt Ltd., Gopady Srinivasa Rao of Eshanya Street Food Cafe, TaazaThindi, Mayura, Cane-O-La, Nammoora Hotel and Arogya Ahaara, B Chandrashekhar Hebbar, a President of Karnataka State Hotel Association, Former President of Bruhath Bangalore Hotel Association & Anna Kuteera, KN Vasudeva Adiga, Owner Paakashala & Nandi Upachar, Arun Adiga of Vidyarthi Bhavan.
Through engaging conversations led by Sihi Kahi Chandru, we aim to uncover their journeys, struggles, and triumphs. It’s our way of honouring their contributions while also educating viewers about the broader dynamics of the food world.
The food industry has undergone a remarkable transformation. Diners now seek immersive experiences—creative plating, interactive menus, and authentic storytelling have become central to dining.
Additionally, sustainability and transparency are more critical than ever. Consumers want to know where their food comes from and how it’s made. Technology has also reshaped the industry, from AI-driven dining to innovative delivery systems. These changes inspired us to capture the essence of this evolving ecosystem through Paakashala Diaries.
One of the key challenges was capturing the depth and diversity of voices in the food industry. From street food vendors who face daily struggles with licensing and regulations to delivery executives navigating city life, their stories are deeply personal and often complex.