GloRilla, Hip-Hop’s Master Motivator, Rounds Out Her Message
The New York Times
Self-empowerment rhymes catapulted her onto rap’s A-list. On “Glorious,” her debut LP, she’s hoping that showing more sides of her personality will help her stay there.
GloRilla is always on the clock these days. Last month, the rapper born Gloria Hallelujah Woods stomped and bounced through her hits “Yeah Glo!” and “TGIF” at the MTV Video Music Awards, then spent the next morning at a photo shoot.
By the time she arrived at Jungle City Studios in Manhattan, around 9 p.m., her trademark bravado was in short supply. Nursing a mild cold, she swaddled herself in a thick woolen blanket and laid practically supine on a couch. But, she explained, she intended to keep slogging through her exhaustion. “I don’t take having a lot of work for granted no more,” she said. “I can’t complain about a lot being on my plate when my goal was to eat.”
GloRilla, 25, burst out of Memphis in 2022 with the release of her single “F.N.F. (Let’s Go),” recorded at the end of a 60-day fast — no men, no liquor — that she said changed the trajectory of her life. Its eminently chantable affirmations about being “F-R-E-E” and “S-I-N-G-L-E” proved ideal fodder for TikTok, radio and that year’s Grammys, where the song was nominated for best rap performance. One viral track begot another: “Tomorrow 2,” with Cardi B, vaulted into the Top 10 less than six months after “F.N.F.” dropped.
GloRilla played the months that followed with a relative conservatism. She released an EP, “Anyways, Life’s Great …,” at the end of 2022, and a deluxe edition a few months later. She spent much of 2023 on the festival circuit and earlier this year shared “Ehhthang Ehhthang,” a sprightly mixtape that featured “Wanna Be,” a modest hit she shared with Megan Thee Stallion, who brought her on a global tour this summer. On Oct. 11, she’ll release her debut album “Glorious,” more than two years after becoming a next big thing.
It was a bit of a slow burn for a budding star of rap, a genre in which hits bloom and wither with astonishing speed. The relatively patient output was not by design: GloRilla was figuring out the shifting sands of her new stardom and how much she wanted to expand on the sound that launched her.
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