Garment major in the dock for misleading claims
The Hindu
ASCI seeks modification or withdrawal of advertisement by May 4
Two advertisements – one being featured on television channels about the “anti-viral properties” of a particular brand of shirts, vests and briefs, and another published in prominent Malayalam newspapers recently on an allergy detection camp – have drawn criticism from public health activists for their misleading claims. While the Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has sought suitable modification or withdrawal of the ‘MCR antiviral shirts’ advertisements by May 4, the Kerala State Human Rights Commission has filed a case against the second one based on a complaint. The advertisements featured in prominent Malayalam newspapers last week had said that Chennai-based Specialty Diagnostic Laboratories would organise allergy detection camps at low charges for four days from April 16.
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