Designer Tarun Tahiliani is reimagining Indian couture through his menswear brand Tasva

While it could be argued that wearing a Tarun Tahiliani outfit might seem far fetched for most, the couturier has now embarked on a slightly different journey with his retail brand Tasva in collaboration with Aditya Birla Fashion Retail Limited (ABFRL) that focuses on affordable traditional Indian menswear.

Tarun Tahiliani is a name that needs no introduction, even if you are not familiar with the fashion world. With a career spanning almost three decades, his vision of blending Indian craftsmanship with Western aesthetics has paved the way for the Indian fashion industry to make its mark on a global platform.

While it could be argued that wearing a Tarun Tahiliani outfit might seem far fetched for most, the couturier has now embarked on a slightly different journey with his retail brand Tasva in collaboration with Aditya Birla Fashion Retail Limited (ABFRL) that focuses on affordable traditional Indian menswear.

Launched in 2021, Tasva has now multiple stores in major Indian cities. The designer was recently in Bengaluru to showcase Tasva’s new wedding collection and the launch of its new store in Indiranagar.

The collection is a harmonious interplay of floral, fluid and geometric artwork, creating designs that are not only rooted in India’s traditions, but are also distinctly modern as well. Inspired by the Tree of Life, the intricate elegance of Lippan art and the fluidity of paisleys, each piece is adorned with Indian embroidery techniques such as aari, zardozi and mirror work.

Amidst the store opening and fashion show in Bengaluru, the designer spoke about his new collection, the state of Indian textiles today and what goes behind creating a collection.

“Since we have been around for two years now with Tasva, we are reinforcing a lot of our own learnings about our customers into the collection. For instance, we have increased the use of colours — from soft pastels such as ivory, lilac and beiges to pale yellow and mustard for the haldi ceremony. The men are loving it, and it brings a festive touch to our Indian culture,” says Tarun.

“For this collection, we have bundis in subtle textures with lots of colour options; there is also patra work, that looks like mirror work, as that is trending now. We are constantly rethinking fit and comfort.”