Coimbatore’s Cafe Totaram enters online space with Snackwala range of traditional North Indian savouries

Now, you can order mathris, toshe, jeera cookies, and brookies online

“Hang in there, learn new skills, take the plunge,” says Ranjana Singhal of Cafe Totaram about her lessons learnt during the pandemic while dealing with upheavals in the food industry. She enters the e-commerce space with the launch of Snackwala, a range of seven North Indian savouries that can be bought online on her website www.cafetotaram.com

“At 52, I am learning the nuances of aggressive social media marketing,” laughs Ranjana and offers me a sample of shakkarpara or toshe, a sweet roll. It is mildly sweet and the taste and texture reminds one of the South Indian badusha. “This sweet is a staple at North Indian weddings. They gift boxes of toshe along with wedding invites to friends and family. When I tasted an authentic toshe at a family wedding in Tiruppur, I tracked down the homepreneur and roped her in.”