Bud Light in ‘serious trouble’ of losing status as top-selling beer in US, industry expert warns
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Bud Light is in “serious trouble" and could lose its title of bestselling beer in America amid backlash to its Dylan Mulvaney pact, according to an industry expert.
Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported citing data from Connecticut-based Bump Williams Consulting, which specializes in the booze industry. Brian Flood is a media reporter for Fox News Digital. Story tips can be sent to brian.flood@fox.com and on Twitter: @briansflood.
The Post-Dispatch noted "the decline is only accelerating," as Bud Light had shed 21% of its sales the previous week and 11% the week before that. Total sales are down 8% for the year, according to the paper.
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