BJP relies on ‘micro-donation’ drive to widen base
The Hindu
‘Plan is to create awareness on Centre’s role in welfare of State’
The ‘micro-donation’ campaign launched by the Bharatiya Janata Party (BJP) is not just meant to collect funds from the public, but has a larger goal of widening its base by reaching out to more people, party’s State convenor of micro-donations S. Muni Subramanyam has said.
The scheme that was launched on December 25, marking the birth anniversary of former Prime Minister Atal Bihari Vajpayee, was supposed to be concluded on Friday, commemorating the death anniversary of party ideologue Deen Dayal Upadhyaya. The party intended to collect small contributions as low as ₹5 and a maximum of ₹1,000 to instil a sense of participation among its members and sympathisers.
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