Aavin to expand its ice-cream reach through private retail stores
The Hindu
Aavin is attempting to expand the reach of its ice-cream and kulfi products through private retail stores by appointing wholesale dealers in Virudhunagar district
Aavin is attempting to expand the reach of its ice-cream and kulfi products through private retail stores by appointing wholesale dealers in Virudhunagar district.
Virudhunagar Aavin has invited applications from interested business houses to set up wholesale dealership in Virudhunagar distrit. At present, Aavin has its ice-cream plants in Chennai and Madurai.
It has a variety of ice-creams packed in cups, cones and also candy bars. Besides, it has three varieties of kulfis. “Now, the ice-creams and kulfis are being supplied through Aavin’s hi-tech parlours and through few private retail stores like grocery shops. We are planning to increase our reach through private retail network,” said an Aavin official.
Aavin is now selling ice-creams through the hi-tech parlours in Virudhunagar, Srivilliputtur, Sivakasi, Sattur and Kariyapatti.
“Our ice-cream products are cheaper and quality is assured by the Tamil Nadu Government. We can vouch for zero adulteration in our products,” the official added.
While the popular competitor was selling ice-cream for ₹15, the same quality of ice-cream was being sold for ₹10 by Aavin. “We want to make ice-cream affordable to all. Our products are cheaper as our margin on them are less,” he added.
“The supply of the ice-creams would be done by Aavin at the doorstep of the wholesale dealer. All that the dealer needs to have is minimum infrastructure like chilling plant or freezer to store the products and create a network of retail sales. They can sell to grocery shops, supermarkets, cinema theatres and increase the supply of Aavin products,” he added.
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