A White House press briefing for an audience of one — with one storyline
CNN
Karoline Leavitt’s first White House press briefing reaffirmed a truism about the Trump White House: His aides perform for an “audience of one.”
Karoline Leavitt’s first White House press briefing reaffirmed a truism about the Trump White House: His aides perform for an “audience of one.” That pithy phrase, portraying President Donald Trump as the viewer-in-chief, was popularized when he first took office in 2017. Back then, press secretary Sean Spicer tried – and sometimes failed – to impress Trump during televised briefings. Leavitt seems instantly well-suited to the task. Several times during Tuesday afternoon’s debut briefing, she expertly channeled the president, and she employed many of the same rhetorical tendencies. Leavitt exaggerated just like her boss; vigorously promoted his executive actions; and demeaned former President Joe Biden. The briefing was also reminiscent of another 2017 depiction of Trump’s communications strategy: a New York Times report that “Trump told top aides to think of each presidential day as an episode in a television show in which he vanquishes rivals.” Leavitt brought that type of energy to the briefing room – casting Trump as a savior who is singlehandedly solving the country’s problems. White House reporters speculated afterward that Trump must have been pleased with the nearly hourlong show. However, many of the questions raised by reporters don’t lend themselves to simple answers. Several of the exchanges on Tuesday afternoon were about disruptions to federal aid programs as a result of an administration order. As Leavitt ended the briefing, a reporter yelled out, “Are Medicaid portals down in all 50 states?” One hour later, Leavitt posted on X about the outage and said the websites should “be back online shortly” – underscoring the complexity of her new position.
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Karoline Leavitt’s first White House press briefing reaffirmed a truism about the Trump White House: His aides perform for an “audience of one.”
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